These are some Wenzel Creative + Strategy era re-design concepts for the QuikTrip Energy Drink lines Donkey Kick and Rooster Booster. The brief called for moving the iconic caricature-based packaging to something more visually striking and colorful. Since the original packaging was introduced the energy drink segment has exploded. The well known QT brands were only really competing on the strength of their existing brand capital. And competition was really start to heat up.