Throughout the research and prototyping process, no details were spared. The design had to meet the same stringent standards the harnesses were expected to deliver on. The presentation was a visual extension of the brand – requiring function with a design that was a mix of contemporary luxury, usability, and practicality.
A variety of shapes and substrates were tested for display presentation, durability, quality, printing, manufacturing and cost. The handmade nature of the product meant low volumes, our solution would also need to be printed and finished digitally. A lot to ask of a design.