Ignite Yearbook University takes place every year on the Pepperdine University campus in Malibu, CA. It brings together the best and brightest High School yearbook programs with the industries best talent for an intense learning experience… oh and the beach!
For the refresh, Ignite wanted a mark that combined academics and sunshine. The location is a prime differentiator for the workshop. At the same time, a solid, professional look is a must for the brand.
The final version is a slightly more modern take on a traditionally corporate logo treatment. But with a retro vibe provided by the design of the sun element. This creates a decidedly “California” feel through type, color and balance of shapes. Even influenced by older California license plate designs.