Jumpin’ Jiminy Identity & Collateral

A long-time high school friend and her husband asked me to help them with a logo many, many years back. At the time they were primarily providing inflatables and jupiter jumps to birthday parties and small events. Their goal was to move beyond the backyard and into a larger event space. With a little help, they’ve become believers in the power of brand design and it’s impact on the growth and overall perception of ones business.

Over the years we’ve gone through three versions of their website, multiple iterations of swag, some vehicle graphics, flyers, trade show materials, animated kiosk displays, banners, stencils, stationery. I’ve been a staunch ambassador of consistency for everything that they put their logo on. Now they consistently book only large, multi-piece events and often work with large corporations and churches to manage multiple facets of their clients celebrations. The biggest accolade occurred at a recent industry trade show event when they were approached with an inquiry for franchising. They politely explained that they did not offer franchises and that they were in fact a small regional operation of less than twenty employees. Branding for the win.

Now, lets get back to work…