QuikTrip Hot Beverage Concepts
Preliminary concept work for the hot beverage cups for QuikTrip convenience stores. The original brief was aiming for colorful and fun – a distinct departure from the average styrofoam typically found at C-Store coffee/cappuccino stations.
The evolution of my concepts started with earthy tones that juxtaposed with a pixel-style pattern. From there it was only a matter of exploring patterns and color. Taking the more organic pattern and throwing in the neon colors further pushed things into the fun territory while using the black background brought in a brand element to create some cohesiveness.