Rocket Logistics Logo & Brand Assets
The owner/operator of Rocket Logistics was inspired by Tom Corbett—Space Cadet – the main character in a series of science fiction stories that were depicted in television, radio, books, comic books, comic strips, and other media in the 1950s. The super sensational logo is a modern take on the science fiction ephemera of the time. Packaging, comic books, advertising – it was a blast researching and designing this one.
While the overall tone and design elements hearken back to a bygone era – the typography is a modern futuristic element, with subtle hints of some retro inspiration. We wanted the 50’s sci-fi feel, but in a more contemporary package. Creative cropping of the mark and the lightning bolt also lend to a more modern approach to the sample creative pieces that were produced.