Scoreboard Sports Bar Logo

This logo concept was one of a series developed at Wenzel Creative for Riverspirit Casino. The direction was upscale with a flare that would be at home inside the confines of the casino. Though we explored several creative directions, this version with the classic sports voice was my favorite.

The mockup of collateral are a demonstration in brand continuity across the board of standard bar and grill fare. Pint glasses, napkins, tee shirts and menus – the must-haves are all represented.

Here are some of the alternative directions explored.The actual use of the scoreboard bulbs was well received. The final version of the logo was a combination of the neon look seen in option two with the circular design elements from the main logo above.

Now, lets get back to work…

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