Victory Home Brew – a personal project. Craft brew handed out for gifts. The concept grew out of political discussions with a friend. Regardless of politics – we can all appreciate a good beer. Our tagline “Decisively Delicious Beer” takes a tongue-in-cheek approach to the nature of most political systems. Today it seems even more relevant than ever.

While the logo and overall brand were technically an excuse to brew beer and give it away – it took on a small life of its own. Going for a mashup of World War II patriotism with a more modern grunge aesthetic, the beer label was born. But as soon as I teamed up with a friend who dabbled in screen printing things really took shape. Victory swag was under quite a few Christmas trees that year.